There are many things you can do that are in your power to make your app rank higher on the app stores. If you implement these things correctly you’ll see many more downloads.
- Use keywords in your title. This is extremely important as the stores pick this one up the easiest and it carries more weight.
- Get more people to download your app (kind of a catch-22 but doable). Commandeer friends, family and colleagues to download it. Let’s hope you have many of those.
- Have keywords with low competition yet high traffic and use them all over your app content but only once each. Remember you only have so many characters to use so use them all.
- Make sure the app is amazing and gives a great user experience to rake in positive reviews. If you receive bad reviews fix what was wrong and let users know about it.
The benefits of correctly applying mobile app optimization are many and in the end you will harvest the fruits of your hard labor. Keep in mind that these implementations can be quite tedious and if you are not up for it get a company that specializes in play store optimization. Below find a few benefits.
You are more visible in the app store due to the fact that you outrank your competitors. It is a cost effective way of increasing downloads immensely and it also builds credibility. With all of these benefits, can you really afford not to get this done? If not by yourself then get in the pros? Your play store ranking, if high, is sure to see you getting a bunch of additional downloads. It can be said that these steps are the most important steps of your Android and iOS app marketing.